A Data Driven Product Marketing Leader in B2B / B2C SaaS
connecting products to buyers with go-to-market strategies and stories that win.
W O R K E D W I T H
My passion and focus is addressing strategic go-to-market challenges.
Let’s be honest and cut through the marketing fluff. People are looking to tackle their problems, and you need to show them your product does exactly that. The bottom line, that’s what I do. And if you want to learn more about how we can do that together, connect with me today.
D R I V I N G R E V E N U E W I T H
Outbound, Inbound, & Every Product Marketing Activity In-Between.
Market & Customer Research
Evaluate viability, scalability and build resilience.
Positioning & Messaging
Hack probability and increase your odds for success through powerful, strategic positioning and messaging.
Sales Effectiveness
Smarter sales strategies & enablement assets that increase efficiency and effectiveness.
R E S U L T S
More conversations with relevant people and organizations.
Instead of spreading resources thin and 'not hitting the mark', I focus on identifying your most relevant customers and where in their buyers journey to reach them most effectively.
Clearly articulated product value that resonates with the target market.
Develop ideal customer profiles (ICP) to understand what motivates them, differentiate you from competitors through competitive gap analysis, and reach your products full potential by simply answering your customer needs.
Shorter sales cycles and higher win rates.
While your product might have many amazing tech features, I work to help you translate this into sales empowering content that clearly solves the customers problem.
Drive product adoption & advocacy.
By understanding the customer and focusing on a specific audience, collaborate with product team to build products and features that create the most value.
Ready to take your product strategy to the next level?
